May 18th 2017

Today I set up a Hootsuite account for my magazine. I think if I’m being honest with myself I’m disappointed with the amount of interaction that each issue gets in comparison to how much work goes into each issue. So I’m trying to fix that by being a bit more consistent with my social media promotion of it.

It’s just kind of demoralising to put weeks of effort into producing something that I’m proud of, for it only to get 5 retweets and 2 likes. My actual viewing figures for the magazine aren’t bad, I’m just not really growing my audience much. So I need to figure out a way of doing that.

My problem is that I’ve tried to do things a little differently. I don’t want it to turn into a clickbait, share-whore type publication. I want it to present itself with respect and decency. So I’m only sharing accurate, descriptive quotes from the magazine, and plugging the link every few days (or when I remember). 

Unfortunately though, that kind of strategy isn’t rewarded in modern media.

I’ve sought out some advice from people who have had success with online magazines, and they all talked about having to create sharable content for the social channels to build the brand. Retweet-bait, basically. I don’t want to do that but it seems like it’s the only method that works.

I’m going to try it my way though, because I have this twisted notion that I’m better than that. I want the content to speak for itself, but it can’t do that unless the content can actually reach people. It’s tricky.

I didn’t start this project to turn it into a click-driven advertiser supported enterprise. I started it because I wanted to be proud of creating something. And I am proud of it.I just kinda wish more people saw it. I’m a Maths guy. My reward from this isn’t monetary, it’s numeric.

I can see the viewing figures and the time on page and all that, and I become a little bit obsessed by it. And I take it personally. And I probably shouldn’t.

I just feel like I put a lot of work into things and don’t often get a lot back.

Until tomorrow, I’ll keep grinding though.


To read this month’s issue of FEED Magazine, head over to www.feedthemag.co.uk


7 thoughts on “Hootsuite

  1. I totally resonate with this!
    When you have a pure intent – it can be hard to navigate the often instant gratification that defines the digital world.
    But I do believe that if you want it enough – you’ll succeed!
    I’ve had a look at the magazine and love it – so keep up the great work 🙂


  2. It’s tough to get noticed. There a ton of blogs, digital magazines and just plain content to compete with. I’m not sure that retweet-bait is a bad thing. Creating content that people want to share seems like a reasonable thing to me. I think it is possible to maintain your integrity and also create content that’s shareable. But it seems nearly impossible to figure out what content readers want to share. I sometimes agonize over a blog article which no one notices. Then, I throw together something light and funny and everyone’s sharing it. There seems no rhyme or reason to it all.
    I guess the thing is to keep at it. I’ll have a look at the magazine now. I’m curious.


    1. Yeah, it is tough. Maintaining integrity and creating shareable content is the hard part. But you’re right that there is often no discernible reasoning for why one piece catches on – if there was, it would be far too easy!

      Liked by 1 person

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