March 5th 2018

Today I began to focus on improving my magazine’s social media accounts. Since I started it last year, they’ve kind of just been a by-product — something I created just to secure the name.

I know that in 2018, when I’m trying to build a project, that it sounds kinda counter-productive not to have much of a social media presence but in all honesty I find it so inexplicably overwhelming that I couldn’t really face it.

I’d go to send out advertorial tweets on the @feedthemag account but it would take me 15 minutes just to write the 140 characters and attach an image. Then they went and doubled the character limit and that’s just far too difficult to deal with…

But I need to get better at it. The magazine is, in my opinion, pretty fucking brilliant and it deserves to be seen. I just need to get over myself. Fortunately, I have help. Alice has designed and created some more shareable social media images for me, and she’s used Hootsuite to schedule them to be uploaded over the next week or so. It’s like having my own personal social media brand manager. And it’s been really helpful.

I don’t know why it’s so hard for me, because everything I need to do is, on paper, easy. But life is an expression not written on paper — or something more profound than that, gimme a break, it’s almost midnight. 

I’m acutely aware of the fact that the other thing I need to do to improve the magazine’s social media following is to chuck a load of money at it. But chucking a load of my own money at it isn’t a particularly efficient or self-sufficient way to run the magazine. It is, however, an excellent way of going hungry.

My main problem is that I have the arrogance to think that I can do it differently. That I can break into the mainstream by doing it my way, and not fall into clickbait-holes and meme-generators. But that’s how people do it nowadays. That’s how the fucking pinnacle of journalism in this country does it. That’s basically how Donald Trump does it. And it lacks integrity, and artistic merit, but it works.

I want to be able to let the content speak for itself, but if the content it’s doing is shouting into an empty forest, then does it really make a noise? (or however that saying goes)

So, I either have to sacrifice my integrity, or hope that I get lucky doing it my way. For now, I’m going to continue to do it my way (or, more likely, Alice’s way) because I genuinely believe that what we produce is good enough.

Until tomorrow, I just need some other people to believe that too.


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This month’s issue reviews all of the biggest pop culture moments of 2017.


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